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Research Design in Business and Management, m. 1 Buch, m. 1 E-Book

Stefan Hunziker, Michael Blankenagel
This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. It has been recommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions. The textbook also covers academic writing and provides valuable tips about the whole research process. It not only serves students as a resource to conduct their research projects. Moreover, it is also a helpful reference throughout the entire academic career.
Autor: Hunziker, Stefan Blankenagel, Michael
EAN: 9783658427382
Sprache: Englisch
Seitenzahl: 251
Produktart: Kassette / Medienmix z.B. Audio und Buch
Verlag: Springer, Berlin Springer Fachmedien Wiesbaden Springer Gabler
Untertitel: A Practical Guide for Students and Researchers
Schlagworte: Abschlussarbeit Promotion Doktorarbeit Qualitative Forschung
Größe: 240 × 168 × 12

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Stefan Hunziker, Michael Blankenagel
Research Design in Business and Management
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