Zum Hauptinhalt springen Zur Suche springen Zur Hauptnavigation springen

Propaganda

Edward Bernays
With politics taking centre stage due to the US presidential election, the time is perfect for a reprint of this classic work from Edward Bernays, the father of public relations and political spin and the man who designed the ad campaign that got the United States involved in World War I. Written in 1928, this was the first book to discuss the manipulation of the masses and democracy by government spin and propaganda.
Autor: Bernays, Edward
EAN: 9780970312594
Sprache: Englisch
Seitenzahl: 168
Produktart: kartoniert, broschiert
Verlag: Ig Publishing
Veröffentlichungsdatum: 12.02.2016
Untertitel: With an Introduction by Mark Crispin Miller
Schlagworte: Kommunikationsmanagement Public Relations
Größe: 197
Gewicht: 153 g