Possible applications of mobile marketing at the point of sale
62,40 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9786204424514
The mobile Internet has changed people's everyday lives forever. ThisThis development continues to have a significant impact on society. The smartphone is not the only mobile device, but its invention has been crucial to the Internet use independent of time and place. The digital customer experience is playing an ever greater role in the customer experience in general. New target groups, who see the smartphone as an indispensable part of everyday life, are coming up against companies regardless of the industry with high expectations regarding digital offerings. The resulting increase in the number of touchpoints must be managed in order to positively shape the digital journey of the customers. The results obtained show the mobile marketing tools, put them in connection with the customer experience and suggest that the potential of mobile marketing in automotive maintenance companies in Austria has not yet been exhausted.
| Autor: | Mehlmauer, Tomas |
|---|---|
| EAN: | 9786204424514 |
| Sprache: | Englisch |
| Seitenzahl: | 104 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Our Knowledge Publishing |
| Untertitel: | for the improvement of the digital customer experience at automotive maintenance companies in Austria |
| Schlagworte: | Smartphone Branding Marketing Image Mobile Web Mobile Payment Österreich Kfz Point of Sale Customer Experience User Experience digitalization digital marketing Car Maintenance Company Garage Marketing Austria Mobile Internet CAR Internet of Things Wearables Instruments Mobile Marketing NFC Beacon SEO Sem new customers existing customers sales promotion mobile web mobile store App mobile advertising proximity marketing QR location based mobile payment mobile social media mobile messaging purchase decision customer experience management influencing factors digital customer experience Unternehmen zur Wartung von KFZ Werkstätten Marketing Mobiles Internet KFZ Instrumente Mobile Marketing Neukunden |
| Größe: | 150 × 220 |
