Marketing of sustainable products: an application to housing
105,00 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9786205344736
This book is part of a body of work that aims to help understand the conscious purchasing behavior of a sustainable product such as housing. It is the result of several years of research. This book is intended for students, teachers, and researchers, of course, but also for professionals in the field of sustainable products and real estate marketing, who will find food for thought on the complexity of this atypical product. It highlights the concepts, theories and practices necessary to facilitate the understanding of housing purchases in the context of developing countries.
| Autor: | KOBA, Bahi |
|---|---|
| EAN: | 9786205344736 |
| Sprache: | Englisch Deutsch |
| Seitenzahl: | 348 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Our Knowledge Publishing |
| Untertitel: | Contribution to the understanding of the thoughtful purchase behavior of a home |
| Schlagworte: | Marketing Attitude Subjective norm Perceived behavioral control Psychological safety environmental safety health safety Urban land security Anxiety about the future sustainable products HOUSING Norme subjective Contrôle du comportement perçu sécurité psychologique sécurité environnementale sécurité sanitaire Sécurité foncière urbaine Anxiété face à l'avenir produits durables logement |
| Größe: | 150 × 220 |
