Don't Be Evil
bA penetrating indictment of how today s largest tech companies are hijacking our data, our livelihoods, our social fabric, and our minds from an acclaimed iFinancial Times/i columnist and CNN analyst /bbrb /bbrbWINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD NAMED ONE OF THE BEST BOOKS OF THE YEAR BY iFOREIGN AFFAIRS /iAND iEVENING STANDARD/i/bbrbr Don t be evil was enshrined as Google s original corporate mantra back in its early days, when the company s cheerful logo still conveyed the utopian vision for a future in which technology would inevitably make the world better, safer, and more prosperous.br brUnfortunately, it s been quite a while since Google, or the majority of the Big Tech companies, lived up to this founding philosophy. Today, the utopia they sought to create is looking more dystopian than ever: from digital surveillance and the loss of privacy to the spreading of misinformation and hate speech to predatory algorithms targeting the weak and vulnerable to products that have been engineered to manipulate our desires.br brHow did we get here? How did these once-scrappy and idealistic enterprises become rapacious monopolies with the power to corrupt our elections, co-opt all our data, and control the largest single chunk of corporate wealth while evading all semblance of regulation and taxes? In iDon t Be Evil, Financial Times/i global business columnist Rana Foroohar tells the story of how Big Tech lost its soul and ate our lunch.br brThrough her skilled reporting and unparalleled access won through nearly thirty years covering business and technology she shows the true extent to which behemoths like Google, Facebook, Apple, and Amazon are monetizing both our data and our attention, without us seeing a penny of those exorbitant profits.br brFinally, Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology.brbrbPraise for /bibDon t Be Evil/b/ibrbr At first sight, iDon t Be Evil/i looks like it s doing for Google what muckraking journalist Ida Tarbell did for Standard Oil over a century ago. But this whip-smart, highly readable book s scope turns out to be much broader. Worried about the monopolistic tendencies of big tech? The addictive apps on your iPhone? The role Facebook played in Donald Trump s election? Foroohar will leave you even more worried, but a lot better informed. b Niall Ferguson, Milbank Family Senior Fellow at the Hoover Institution, Stanford, and author of iThe Square and the Tower/i/b
Autor: | Foroohar, Rana |
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EAN: | 9780593137444 |
Sprache: | Englisch |
Seitenzahl: | 368 |
Produktart: | kartoniert, broschiert |
Verlag: | Currency Penguin Random House |
Veröffentlichungsdatum: | 02.03.2020 |
Untertitel: | How Big Tech Betrayed Its Founding Principles -- and All of Us |
Schlagworte: | Apple Cambridge Analytica Facebook Netflix money economic development geopolitics public policy economy sociology political science inequality business books business ethics political science books gifts for dad fathers day gifts dad books government corporations big business economics innovation technology economic inequality Sheryl Sandberg mark Zuckerberg Amazon google data mining uber income inequality populism FANGS fake news Big data silicon valley best books of 2020 globalization strategy |
Größe: | 24 × 153 × 232 |
Gewicht: | 451 g |