Customer-Dominant Logic
120,00 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9783658453510
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.Based on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce "Customer-Dominant Management," detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.
| Autor: | Bruhn, Manfred Saleschus, Maxim Hadwich, Karsten |
|---|---|
| EAN: | 9783658453510 |
| Sprache: | Englisch |
| Seitenzahl: | 425 |
| Produktart: | Gebunden |
| Verlag: | Springer Springer, Berlin Springer Fachmedien Wiesbaden |
| Untertitel: | Customer-Dominant Management as a New Target in Relationship Marketing |
| Schlagworte: | CRM Marketing |
| Größe: | 168 × 240 |
