Big Data - Challenges for the Hospitality Industry
18,40 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9783844275926
Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle - the lack of knowledge within the senior management and the willingness to implement the necessary changes - and gives hoteliers recommendations to avoid the main failures.
| Autor: | Toedt, Michael |
|---|---|
| EAN: | 9783844275926 |
| Sprache: | Englisch |
| Seitenzahl: | 92 |
| Produktart: | kartoniert, broschiert |
| Verlag: | epubli |
| Untertitel: | 2nd Edition |
| Schlagworte: | Big Data Marketing Mass Customization |
| Größe: | 5 × 125 × 190 |
| Gewicht: | 101 g |
